We only exist to serve

Selling and CSRS

Stay close to your customer and help them solve their problems.

• Business opportunity comes from the difference between 
• the current reality and the desired future – it is the tension or energy that is created that causes action.

• There is no such thing as a 'problem' - a problem is an opinion, i.e., it is a subjective view. A hole in your tooth might appear like a problem to you, but for a dentist it is a business opportunity.

• The reason companies exist is to help people… whilst I have always said we are in business to solve a customer problem, Fred argued "the customer solved his problem with our help"… “We only exist to serve”.

Fred Kofman